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Toptal Marketing Blog
The Toptal Marketing Blog is a hub for discovering the latest marketing tools, best practices, and advanced digital strategies brought to you by leading marketing experts in the Toptal network.
World-class articles, delivered weekly.
Boost Ad Performance on Facebook and Instagram With Advanced Audience Targeting
Personalization is key to driving growth with Facebook and Instagram ads. Try these five effective targeting strategies to enhance your ad performance and connect with new audiences.
Jake Madoff
Jake is a full-stack growth marketer with expertise in paid social, paid search, SEO, and conversion rate optimization. He’s led growth at three multimillion-dollar companies—Bespoke Post, Sealed, and Everytable—and has been featured in Fast Company and Forbes. As a marketing consultant, Jake has helped more than 100 brands across industries improve ROAS and optimize creative across paid channels.
Transforming Engagement: How Top Brands Are Using Augmented Reality (AR) Marketing Techniques
Augmented reality is redefining how brands engage customers, and top brands are offering exciting immersive experiences. Explore current applications and what the future of AR in marketing might hold.
Gabriel Ignacio
Gabriel is a digital marketing expert and product manager. He has launched products and services for multinational organizations including Nestlé, Citibank, and Royal Bank of Canada, where he was Head of Crypto Assets, Digital Assets, and AI Products. Gabriel takes an entrepreneurial approach to all his roles, leveraging cutting-edge technologies and innovations for successful outcomes.
World-class articles, delivered weekly.
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Optimize and Stand Out: Effective Ad Creative Strategies for Driving Growth With Meta
Designing thumb-stopping ad creative is crucial for Meta’s social platforms. Experiment with these five marketing techniques to increase conversion on Facebook and Instagram.
Jake Madoff
Jake is a full-stack growth marketer with expertise in paid social, paid search, SEO, and conversion rate optimization. He’s led growth at three multimillion-dollar companies—Bespoke Post, Sealed, and Everytable—and has been featured in Fast Company and Forbes. As a marketing consultant, Jake has helped more than 100 brands across industries improve ROAS and optimize creative across paid channels.
How to Create an SEO Keyword Strategy With Color-coded Priorities
Despite the importance of selecting SEO keywords, many companies still resort to intuition. This visual strategy guide clarifies keyword prioritization for content development, backlink campaigns, and paid ads.
Robert Franklin
Robert is a digital marketing and e-commerce expert who integrates performance marketing and analytics to develop creative brand solutions. His B2B and B2C brand strategy expertise includes the consumer goods, auto, education, and tech sectors, and he has led marketing campaigns and projects across global markets.
Digital Advertising for Small Businesses: A 6-Step Plan for Building E-commerce Success
Standing out among crowds of online sellers can feel impossible. Maximize the success of your digital campaigns with this complete guide to e-commerce advertising for small businesses.
Ariel Morton
Ariel is a marketing expert who helps businesses of all sizes develop robust digital marketing strategies and execute targeted advertising campaigns that drive lead and sales conversion and grow revenue. Her previous clients include Dr Teal’s and Native; she has an MBA in marketing strategy.
World-class articles, delivered weekly.
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